Pinot’s Palette, a national Paint and Sip franchise known for providing guests with an entertaining evening of art and wine, is experiencing unprecedented growth in 2012 with the signing of 15 franchise agreements and the opening of four studios including The Woodlands.
The company is on track to open an additional 10 studios by the end of the year.
Earlier this month, a studio opened in Sugar Land and studios in the Memorial City Mall area in Houston and a studio in The Woodlands are expected to open by early October, which will mark the brands sixth studio in the Greater Houston Area and the company’s tenth location overall. Eight more studios will open in Atlanta, Ga.; Tyler and San Antonio, Texas; Chicago, Ill.; Oklahoma City, Okla., Fort Collins,Louisville, Ky., and Lafayette, La., before the end of the year. Additionally, agreements were recently signed with five new franchisees to develop studios in Kansas City and St. Louis, Mo.; Tulsa and Oklahoma City, Okla., and Allen, Texas.
“This is an exciting time for Pinot’s Palette. Entertainment art is a rapidly growing industry and we have a vibrant, energizing brand that is poised for expansion in cities across the country,” said Craig Ceccanti, chief executive officer, Pinot’s Palette. “The combination of our superior customer service, innovative technology, simple operations and in-depth marketing strategies allow our franchisees to execute our ‘Paint. Drink. Have Fun.’ promise and deliver a social setting that appeals to the masses.”
At Pinot’s Palette, guests sign up online to attend a two or three hour painting class where they are instructed by a local, trained artist how to recreate the featured painting of the night. Pinot’s Palette supplies art supplies, plates and wine glasses and guests are encouraged to bring their own wine and snacks, although some studios offer adult beverages for purchase. Franchisees have access to extensive painting libraries of tested artwork as well as the ability to create their own paintings to respond to guests’ changing taste in artwork and local trends in their respective communities.
“We are looking for professionals with strong community ties and a passion for creating memorable experiences to help grow the company into new markets,” said Ceccanti. “Our proven systems and extensive corporate support differentiate us from our competitors and make us an ideal franchise opportunity for entrepreneurs looking to bring a strong Paint and Sip concept to their city.”
In addition to pre-opening, training, and ongoing support, franchisees are equipped with Pinot Technology Suite (PTS), an automated communication system designed to streamline administrative tasks. The proprietary PTS system has evolved to be the hub of studio management, integrating all aspects of the business from point of sale transactions, tracking reservations, artist scheduling, payroll and more. Easy to use business reporting tools and real time guest information is readily available at the franchisees and employees fingertips allowing the business to run more efficiently.
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