Phillip Lim bolsters print

Fashion abode 3.1 Phillip Lim is acceptable cast book abstracts and out-of-home ads with an iPhone and iPad appliance that lets users admission absolute cast agreeable and articles aloft scanning it with their device’s camera.

The characterization is appearance baddest brochures, attending books, book ads and billboards with Agent 3.1 icons that can be scanned with its app to acknowledge added agreeable on a adaptable Web site. Digital watermarking seems to be an arising trend a part of affluence marketers back it does not baffle with the architecture of book campaigns, but can appoint ambition consumers on mobile.

“While I accept the action abaft the app was artlessly to add layers of ambit to two-dimensional acquiescent book assets and appoint consumers in a address different to the device, I aswell accept the beheading in fact accomplishes a abundant accord added than the cast even advised it to,” said Scott Forshay, adaptable and arising technologies architect for Acquity Group, Austin, TX.

“This beheading makes a definitively adventurous account about customer behavior on accessories by absolutely flipping the Software on what we accept arise to accept are able app interfaces, workflows and all-embracing in-app user experiences,” he said. “Instead of employing a acceptable unidirectional assurance action with agreeable and business at the affectation forefront, the cast and its bureau chose to put buying and ascendancy of the user acquaintance in the easily of the absolute user.

The Agent 3.1 app lets consumers collaborate with 3.1 Phillip Lim book abstracts on their adaptable accessories through the camera. It is accessible for chargeless in the Apple’s App Store.

Each book actual links to a specific adaptable page with appropriate content.

When users browse Agent 3.1-enabled materials, they can alleviate absolute content, abstruse items, artefact knowledge, artist inspiration, behind-the-scenes admission and appropriate offers. There are aswell custom looks that can arise and users can boutique the items.

Furthermore, it seems that the app will let consumers collaborate with the new cast banana book alleged Kill the Night that was aggressive by the abatement 2012 collection. Consumers can assurance up to accept a archetype on the 3.1 Phillip Lim Web site.

Using technology from Digimarc, baddest marketers are acceptance their articles apparent on book pages to be bought via adaptable (see story).

Also, Starwood Hotels & Resorts congenital Digimarc watermarks in book ads in the April affair of Saveur annual that displayed new agreeable and beat about Starwood’s Hawaii backdrop (see story).

In addition, British accoutrement and accessories characterization Alfred Dunhill acclimated Aurasma technology in its account ads placed in luxury-focused magazines.

Consumers who browse the watermarked ads with the Aurasma smartphone app saw a video that corresponded to the man on the ad (see story).

3.1 Phillip Lim’s use of a cast app rather than a third-party app can advice it accumulate a seamless acquaintance through its commercial channels.

“Upon launch, the user is artlessly presented with a accurate lens through which to acquaintance the brand, after abyssal hindrances, and appoint with an arrangement of agreeable on their own agreement as the beheld book estimation of the brand’s artistic eyes is provided added ambit and comes to activity on the device,” Mr. Forshay said.

“The adaptable average is abnormally ill-fitted to abate acceptable book for arch brands by acceptance the customer to acquaintance a three-dimensional assurance with the content,” he said.