Google Testing New Eyewear

The eyewear is unique as it has a tiny camera embedded in it. The camera helps to deploy the "heads-up display" through which data can be projected into the users' vision. The display is located above the right hand side of the glass and features an inbuilt camera.

The idea behind this new Internet enabled eyewear is much like a wearable smartphone, which will allow the user to receive calls, take pictures, send messages, record a video, use Google Maps and perform other functions via voice-activated commands. In addition, another interesting feature called time-lapse capability helps to take photographs every 10 seconds and one does not need to take out the phone while clicking the snapshots.

The eyewear will be able to perform most of the functions of a smartphone or a computer. Thus, Google will offer consumers a hands-free experience.

However, given the hefty pre-order price of $1500, Google will have to devise a plan for adoption (either price reduction or a subsidy of some sort, or collaboration with a fashion brand to sell it as a fashion item). The sales strategy remains unclear as of now and the initial product will likely be taken by geeks alone.

According to experts, wearable computers or smartphone devices are the next step in mobile electronics. The tech companies are also blending the fashion quotient to market their new unique devices. The success of these wearable computers depends on the fashionable accessibility of such devices.

A number of tech companies are exploring the segment. Sony for one has come up with a smartwatch that one can wear on their wrist to check emails and access music stores in addition to checking time. Apple is also developing a wearable computer.

Google is known for its research and development focus, which empowers it to launch new and innovative products. In the present case, 'Google Glass', as the eyewear is being called is still in development Therefore, customer adoption remains unclear.

Many purchasers and payers of health insurance are initially skeptical of DPC. It is because DPC sounds more expensive than the per member per month costs for primary care that one assumes in their baseline model. they think that if you are paying $x per year to a physician and many of those covered lives won’t go to the physician in a given year, it sounds like it would be more expensive than a traditional fee-for-service model. The big difference that overcomes the skepticism is the nature of the ongoing patient-provider relationship. The extra time a DPC physician is able to spend with a patient allows them to address 85-90% of most common CPT codes. This contrasts where they normally refer out at a much higher rate. It is common for DPC practices to reduce as little as 40% of the most expensive facets of healthcare. As you’ll see in the gallery below, Qliance has shown they can reduce them by as much as 80%.

The traditional hamster wheel model a mainstream primary care doctor deals with makes them a referral machine. After all, in a typical 7-minute encounter with a patient,the doctor doesn’t have much time to do more than see a symptom and refer patients to specialists or prescribe a drug. I have heard estimates that an individual primary care doctor refers out as much as $10 million of value in referrals/prescriptions/tests. It’s not hard to understand why primary care physicians are ripe to be bought out by organizations that want to tap that $10 million. Though their practices are a loser on a standalone basis, like a carton of milk in the back of the grocery store, they get people in the door to refer them to high margin procedures and tests.