The social gifting company, has expanded its social group gifting platform to support social group gifts for any product on an eCommerce web site. The new offering enables retailers to add social and group gifting to the product catalog on their web sites with a simple integration effort.
The unique capabilities of the eGifter system allow visitors to create a group gift around any product on the retailer’s site. The recipient receives an email or social notification presenting the product their friends have chosen for them. When they redeem they are presented with an eGift card in the amount they need to buy that gift, but can optionally choose any other item available on the retailer’s site.
The solution addresses key issues with group gifting a specific product such as under- or over-funding. “It is often difficult to get just the right amount collected from a group of participants,” said Tyler Roye, CEO of eGifter. “Our platform addresses this issue by using a variable denomination eGift card program in a very unique way to help make group gifting for products as easy as it is for an eGift card.”
The retailer may optionally choose to make the feature available only on select products, such as higher ticket items more suitable for a group gift. The system is also designed to work in conjunction with existing wish list and gift registry systems. “Our innovative hosted solution is truly turn-key. Retailers will be amazed at just how little integration work is required,” said David Levinsky, CTO of eGifter.
The new offering includes all of eGifter’s latest features, including a personalization feature which lets all contributors to a group gift add personal videos or pictures to the gift. The messages can be recorded or viewed with their computer or smart phone.
The entire experience, including video creation and delivery, can also take place on a mobile device where any or all of the participants in a given group gift can do their part on iOS or Android device. “Making this an intuitive mobile solution further separates our solution from anything else available on the market today,” concluded Roye.
In news that surprised exactly nobody at the Santa Fe Reporter—delivered around 5:00 PM Friday, when exactly nobody wants to care about news—the state of New Mexico has denied SFR's records request asking how two security officers spent taxpayer money during a hunting trip with First Gentleman Chuck Franco.
The backstory: In September, 2011, Gov. Susana Martinez' husband went on a hunting trip to Louisiana. Cool, right? Well it turns out that Mr. Franco, because he is the first gentleman, had a security detail accompany him during this particular trip.
This is the same Mr. Franco whose law-enforcement career "spanned over thirty years" as a police officer, magistrate judge and undersheriff. The same Mr. Franco who was working undercover during his courtship of Gov. Martinez. The same Mr. Franco who served in the Las Cruces Police Department where he "worked to protect his community."
SFR obtained those same records, which showed the names of the two state police officers, Frank Chavez and Ruben Maynes, their shifts, which gas stations they visited during the road-trip, along with the transaction dates and transaction times for the gas-station purchases.
SFR wanted to learn more. So we requested the expenditures made on the security detail's "procurement card." We requested the records on April 15. It took the Department of Finance and Administration nearly two months to submit a final response denying our request. Nearly two months to say "no." Odd.
"Disclosure of procurement card statements create security risks to the Governor and the Governor’s family," states the response. "Procurement card statements for the Governor’s security detail identify the officer assigned to protect the Governor and/or her family on specific dates and include transaction-level detail, including the transaction date, vendor name (e.g., hotel or restaurant), and city and state of the transaction."
We already know the names of the officers. We already know "transaction-level detail" for gas-station purchases made during the trip, along with "the transaction date, vender name...and city and state of the transaction" for all the gas station purchases.
But we can't know the same for the "hotel or restaurant" the jolly gang patronized during the trip? Maybe it was multiple restaurants. Maybe they spent taxpayer money judiciously. We just don't know, based on this response.
“Where it get really interesting, on your second screen, whatever app you’re using, it could be ‘Angry Birds,’ it could be checking Yahoo Mail, the ads you see on the second screen are synchronized with the ads you see on the first screen and that’s where we basically transformed the second screen into the most viable direct response ad form there is,” Navin says. “Because any piece of inventory is up for grabs. Ads on Facebook will relate to the ads you see on TV and that kind of magical jump never existed before.”
Flingo named Jackson Huynh its chief operating officer, making him responsible for further development of Samba. It’s for him to get the networks and producers to make the deals with the advertisers and traverse the complicated structure that, in just a part of a second, takes Advertiser A over to Device B and C and so on. Hyunh most recently served as Global Head of Google’s AdMob Operations.
Navin says the data given viewers—the bios, the plot lines, etc—can be “very hit and miss” in other interactive applications, and that can be a killer “when you are trying to build a habit. When it doesn’t work most of the time it just defeats the education.”
Weirdly, Flingo found that there are tons of metadata about virtually every TV show on the air now or the past. All Flingo had to do was find it so it can be displayed to users. Even if a program or network doesn’t align itself with the Samba service, data about those shows will be provided data to users. “You are never left with nothing,” he says. Read the full story at www.ecived.com/en!
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