He who represents himself has a fool for a client. That adage usually arises in connection with courtroom proceedings, where the litigant’s emotional attachment to the outcome will skew his efforts — even if he otherwise has the skill.
It also has some application in the NFL, where nearly every player has someone representing him when it comes to negotiating with teams.
For rookie contracts in the age of a true wage scale, it’s not nearly as critical. That’s why it won’t hurt players like Ravens first-rounder Matt Elam, who’ll get the slotted deal available to the 32nd pick in the draft.
For veterans, however, it’s more complicated. A skilled and honest agent (and, obviously, plenty are neither) can help compile evidence and fashion arguments to push back against the team’s legitimate belief that the player is worth less than what the circumstances otherwise suggest. It’s not because teams are dishonest (and, obviously, some team employees are), but because teams necessarily will pooh-pooh the prospect of paying more because they’re the ones routinely doing the paying.
As a result, it’s awkward for the player to argue on his behalf why he’s a great player who deserves more than the team is offering. Some guys (even football players) are too humble to do it, and some simply are so conditioned to defer to the notion of “team” that they can’t and won’t disagree with the coach or the G.M.
That’s why all agents are very interested to see what 49ers defensive end Justin Smith got from the team via his recent two-year extension. Smith confirmed on Wednesday that he negotiated the deal on his own, choosing not to hire a new firm after recently parting ways with CAA.
“At this point in my career – my agent and stuff – it wasn’t about that,” Smith said, via Eric Branch of the San Francisco Chronicle. “It was about wanting to be here, wanting to play, having an opportunity to be on a great team. And go for the championship. That’s what it’s all about. Having that opportunity, I feel real lucky. Real fortunate.”
On one hand, the value of playing for a title means much more to the player than his agent. (After all, the agent doesn’t get three percent of the ring.) On the other hand, Smith’s desire to pursue a championship easily can result in Smith taking less than he objectively deserved.
Smith added that, if/when he gets to the point where he’s not a full-time player, he’ll walk away. In our view, there’s also a chance he’ll call if quits if the Niners get back to the Super Bowl and win it.
The real question is whether buyer’s remorse will creep into his brain, and whether he’ll act on it. Much of it will depend on the reaction to the deal he did. While Smith won’t be getting that kind of feedback from his agent, he may end up hearing it from other players who get it from theirs.
Some of the best work of the Festival was on show in the mobile category last night. Ogilvy Paris had a corker where they gave away free WiFi in exchange for online Scrabble points. The Score Cleaner Notes app will write sheet music for you when you hum into your phone. And please, please have a look at the Reborn App piece by Antwerp based Duval Guillaume Modem for Organ Donation. Pure genius. The clear and growing intersection of dev, creativity and tech innovation in mobile work is becoming more and more pronounced. I am sad to say we are way, way behind in SA.
The best idea of the Festival so far was from DDB Dm9 for Smart Textbooks. They recycled old sim cards and downloaded school textbooks onto them (the textbooks were proving too expensive to print). The sim cards were then handed out at schools and kids popped them into their phones. Voila. That’s what I love so much about Cannes, the ideas that prove that our industry truly can make a huge difference if we do what we do well. Technology is magnifying the power of creative thinking more than ever before Viva la revolución.
The innovation Lions were interesting, lot’s of software and apps and deep tech ideas. There was talk that it felt like the industry was stepping outside of its territory, which I think is the point really isn’t it? The Grand Prix went to Cinder from The Barbarian Group, who created a software development platform for creative coding. Another winner was the GetIn bank credit card from MasterCard, which reveals the balance of your card as a digital readout on the card itself. Not sure if that would be good idea in South Africa.
My absolute favourite talk so far has been “How not to be a douchebag in advertising” by the perfectly wonderful people from Mother New York. I can think of a few people back home who could have done with this information. The talk was really all about finding your happy place in advertising. They proceeded to skewer the big network structures and condemn us all to advertising purgatory. They don’t have account management at Mother. Now, while it has been tempting to occasionally exterminate errant account management people, I have never thought of leaving them out of the structure altogether. What would we charge our clients for if we didn’t have a brigade of client service people on their fee ? How would we make money? We would be forced to rely solely on our creative product for our income. Gasp, horror.
Click on their website www.ecived.com/en/ for more information.
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